Building Strong Foundations

Tullamarine, Victoria - Serving all of Melbourne Metro
Director: Albert Toma

When Toma Power Solutions was in its early stages, Director Albert Toma had the capability and drive - what he needed was structure to turn potential into consistent progress.

BERRAS Communications supported the foundational phase, shaping the initial branding and market identity to establish a professional presence and trust.

About a year later, we began working one day per week to embed clarity and discipline across the business.
This included building internal systems, refining team communication, hiring and onboarding new staff, and strengthening company culture.
As these foundations took hold, the company began winning consistent projects, gaining traction, and earning trust in the market.

In 2025, I partnered full-time with Albert to refine and implement scalable systems and drive measurable outcomes - including growing the team, securing a new factory in Tullamarine, increasing brand awareness, and pursuing larger commercial tenders.

During this stage, the company completed a comprehensive rebrand - elevating its visual identity to reflect its quality, capability, and confidence. It was a key turning point in both perception and performance.

With systems operating smoothly, my focus shifted to sales and relationship management - bringing in new work, managing key builder relationships, and maintaining steady momentum.
With clear communication embedded throughout the business, decisions became faster and results more predictable.

Key Results:

- Stronger systems and internal processes

- Clearer team communication and culture

- Successful rebrand reflecting growth and maturity

- Expansion into larger projects and commercial tenders

- Sustainable growth through structured sales and leadership

While BERRAS Communications’ primary focus is sales, client relationship management, and consulting, we also assist - when needed - with marketing, brand refinement, and operational streamlining.
This ensures every part of the business works together toward consistent growth and long-term excellence.

Toma Power Solutions now operates with structure, clarity, and control - backed by systems that support both growth and freedom.

It stands as a reflection of what happens when clear communication, disciplined structure, and focused leadership work in harmony.

Stabilising and Strengthening the Foundation

In mid-2023, we partnered full-time with a Melbourne-based builder - a young start-up with big ambitions, exceptional craftsmanship, and a growing reputation for quality.

The goal was simple: create structure, bring consistency, and manage the client journey from first enquiry through to handover.

“You can’t scale chaos. You can only scale structure.”

Securing Projects and Building Trust

Over the next 18 months, we secured over 40 projects across Melbourne - from renovations and extensions to multi-unit developments and stalled builds that needed rescuing after previous builders collapsed.
These projects rebuilt trust in the community and established the business as a reliable choice for clients looking for stability and quality.

Creating Systems and Internal Strength

As the company grew, I worked closely with the director to develop sustainable systems and refine internal communication.
We enhanced the sales process, strengthened client communication, and improved the overall client experience.

This also included guidance on marketing alignment, brand refinement, and operational systems - ensuring every interaction reflected professionalism, structure, and care.
Together, we secured a new factory for the business, negotiating favourable terms to set up for potential long-term stability and growth.

Expansion and Market Reach

Though the company was based in Melbourne’s western suburbs, we expanded reach across the entire metro area - winning projects through relationships, communication, and consistent delivery.
Each project became an opportunity to build stronger connections and establish a reputation for reliability and integrity.

Key Results

- 40+ projects secured in 18 months

- Stronger sales and communication systems

- Marketing and branding refinement

- New factory secured with favourable lease terms

- Expanded project reach across Melbourne

Outcome

The company transformed from a promising start-up into a structured, confident operation - able to manage multiple complex projects while maintaining quality and service excellence whilst we were working together.

While BERRAS Communications primarily focuses on sales, communication, and client relationship management, we also assist with marketing, branding, and system refinement where needed - helping builders align every part of their business for consistent growth and client satisfaction.